Marketing Agency

Stonecroft Homes: Marketing partner for a housebuilder

A full agency service covering campaign planning, content, advertising and lead follow-up across several live developments.

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Sector: Property
Typical client: Regional housebuilder launching new developments
Typical timeline: 12-month retainer
Typical team: 1 account lead, 3 specialists

Stonecroft Homes interface: Housebuilder marketing performance from enquiries to reserved plots — Housebuilder marketing performance from enquiries to reserved plots

Stonecroft Homes interface: Lead follow-up board connecting campaign enquiries to the sales team — Lead follow-up board connecting campaign enquiries to the sales team

Stonecroft Homes interface: Agency campaign calendar covering launches, shoots and open days — Agency campaign calendar covering launches, shoots and open days

About this project

Housebuilders need a surge of interest at exactly the moment plots are released, across several sites at once. Weak handover between marketing and sales can waste much of that interest.

Stonecroft plans each development as a campaign, covering brochures, advertising and landing pages. Enquiries are passed to sales promptly, and reporting connects spend to reservations.

Objectives

Build awareness ahead of each plot release
Connect marketing spend to reservations
Hand enquiries to sales quickly and consistently

What’s delivered

Development launch campaigns
Brochures, photography direction and video
Portal, search and social advertising
Website landing pages for each development
Monthly board-level reporting

Target outcomes

+20%

target qualified enquiries

<1 hr

lead response goal

-15%

target cost per reservation

Monthly

board report planned

Technology

HubSpot
Meta Ads
Google Ads
Figma
Looker Studio

Services involved

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