Skip to content
Digital Marketing

Homegrown: Full-funnel growth programme for a D2C brand

Clean tracking, technical SEO and lifecycle email designed to reduce dependence on paid social.

Sector
Consumer Goods
Typical client
Direct-to-consumer home goods company
Typical timeline
12-month programme
Typical team
1 strategist, 3 specialists
Full-funnel ecommerce reporting across traffic, basket and purchase
SEO tracking with keyword positions, ranking landing pages and traffic trends
Rebuilt storefront landing page tuned for conversion and organic search

About this project

Direct-to-consumer brands often rely too heavily on paid social, and rising costs squeeze their margins. Organic search and email are underused because nobody owns the whole funnel.

This programme treats search, email and merchandising as one system. Each month's priorities come from the funnel data, and every significant change runs as a measured experiment.

Objectives

  • Restore trustworthy revenue attribution
  • Grow organic revenue share over twelve months
  • Increase repeat purchases through lifecycle email

What’s delivered

  • GA4 and server-side tracking rebuild
  • Technical SEO and buying-guide content programme
  • Klaviyo welcome, post-purchase and win-back flows
  • Landing page experimentation programme

Target outcomes

+40%

organic revenue target

25%

email revenue share goal

+12%

conversion rate objective

1

agreed revenue dashboard

Technology

  • GA4
  • Shopify
  • Klaviyo
  • Semrush
  • Looker Studio

Services involved

Have a similar challenge?

Book a free consultation. We’ll scope your project, pressure-test the plan and give you an honest estimate, with no commitment required.